Brand promise: Immer Besser

There are so many good reasons for choosing Miele. Since the company’s founding in 1899, they have remained true to its “Immer Besser” brand promise. This means that they will do all that they can to be “Immer Besser” (forever better) than our competitors and “Immer Besser” (forever better) than they already are. For Miele customers, this means the peace of mind of knowing that choosing them is a good decision – and probably the decision of a lifetime.

Outstanding quality

Miele appliances, whether used for laundry care, vacuuming, or in the kitchen, are subjected to the strictest stress and endurance tests before their market launch. Miele has performed many tests carried out by the Stiftung Warentest, a German consumer watchdog organization, proving why they are a top choice for consumers.

Miele’s design represents innovation, value, and timeless elegance. It shapes the user experience – meeting expectations, facilitating handling, and creating trust. Numerous earned awards attest to their design excellence.

Sustainability

Protecting people and the environment and doing business responsibly, for generations to come. That’s what sustainability means to Miele. More specifically, they want to ensure energy efficiency and resource conservation with their products and production processes, and also to take responsibility for their employees and company. Miele holds the German Sustainability Award, is a member of the UN Global Compact sustainability initiative, and is a signatory of the “Diversity Charter”.

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